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With the product now live, Hansen said the next step will be to use the results to drive even better outcomes. It’s no longer just a check-ordering experience.” It’s not a single day, it’s a month-long process,” he said of getting a new member or a new checking account member onboard. Overall, explained Hansen, the new strategic approach is all about “end-to-end activation. There is a fee if the member wants expedited shipping. “There is no more $25 for checks and $25 for shipping.” “The consumer now expects shipping to be free. It has now moved to a standardized MSRP, although the individual credit union can still set its own pricing on incenting member behavior.Īs part of that, there is another new component: Trackable shipping, which had been a separate fee. Hansen said Harland Clarke had long allowed each financial institution to set their own price points for every product, which led to some 250,000 such price points.
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It’s much easier.”Īnother change: standardized pricing. There is more convenience around ancillary services. We are giving the member a lot more choices. The reorder kits are more member-centric. “As part of the onboarding posture, ChecksCX leads into other services. “We built in all the automation tools needed for members and employees,” he said. To address that, Hansen said ChecksCX makes it really easy for the consumer to order. Some in the remaining 30% turn to Amazon or another provider, meaning the FI sees no income. It’s an activation kit,” said Hansen.Īpproximately 70% of consumers still order checks through their financial institution. “If the member already has remote deposit capture, then the top check can be used to encourage a different activity. But in order to cash the check, the member must deposit it via the mobile app-the instructions for which are printed on the check. That first check is drawn on the credit union’s checking account and is made payable to the member in whatever amount the credit union wants. That includes printing the checks so the very first check on the check pad can be used to incent a certain behavior. “The folio is now capable of doing many more things,” said Hansen. Hansen noted the company can’t make the member start writing checks, but it can help to “activate the membership.” For instance, Harland Clarke had been shipping checks to members in a folio that also showed some of the other types of checks that are available. Following account opening, CUs using the Harland Clarke solution automatically send an email and a text to the member that welcomes them to the credit union and sends a text and email directing them to a personalized web page that includes everything they still need to get done. The same is true with direct deposit, he said.ĬhecksCX takes that passive approach and makes it much more active.
#Harland check printing how to#
Typically, the credit union provides some materials on how to sign up later, but very often it never happens.
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“This will take a lot of burden off the branch staff.”įor example, Hansen noted it’s unlikely the average member when going through account opening with the new service rep will take the time to install the mobile app while sitting at the desk. “We will bundle in a process from the minute it hits the core,” he said. The company has now converted all of its checking client institutions to ChecksCX, for instance. Hansen acknowledged that in the past Harland Clarke simply focused on delivering checks to members and didn’t concern itself with attracting more checking accounts or assisting the credit union in activating other services, such as the mobile app or a P2P solution, when accounts were opened. He who owns the brand gets to set the tone for the market.”īut more important than the new branding is what those brands can do for credit unions, according to Hansen-and that’s drive new business. “We are now coming into the market with a market branding strategy,” said Hansen, who spoke to during CUNA’s GAC.